Two Recent Bumps / Business lessons?
Bump and Business Lesson 1 Feeling disillusioned with a “the biggies”… finally got into a shop I have been admiring for some time, a quickly growing Spanish company, beautiful concept, beautiful packaging, all products made with olive oil including "natural" skincare… and found out that their concept of “natural” ingredients wasn’t the same as mine. Some of the ingredients were even potentially harmful, and on David Suzuki’s dirty dozen list… http://davidsuzuki.org/dirty12/ http://www.davidsuzuki.org/issues/health/science/toxics/dirty-dozen-cosmetic-chemicals/ Am I supposed to simply accept that green-washing or lying is business? In business, can we do it authentically and make a profit? I still like to think so. Naturalmente Mediterraneo is a small, family run business with the 4 following core values: 1) Love what we do 2) Use ONLY natural ingredients, from this area whenever possible 3) ...